What is the 10/40 Window?

Why must the 10/40 Window be a strategic target for world missions in the 21st Century?

The 10/40 Window is a rectangular shaped window which extends from 10 degrees north latitude to 40 degrees north latitude containing 2/3 of the world’s total population, and spans from the northern part of Africa’s west coast, through the Middle East to the far east of the Orient.

The 10/40 Window contains... · 97 % of the world’s unreached people! · 73% of the poorest people in the world! · 84% of the people with the lowest quality of life! · the world’s strongest and most deceptive religions. · the world’s worst poverty, famine and human suffering. · the world’s worst educational systems. · the world’s worst medical systems. · the world’s worst personal hygiene. · the shortest life expectancy of anyone in the world. · the highest infant mortality rate. Revelation 7:9 - After these things I looked, and behold, a great multitude which no one could count, from every nation and all tribes and peoples and tongues standing before the Lamb.